Dimitri is a popular actor, the star of thrillers. The public loves him for his macho character with an impenetrable face. One day Dimitri receives an offer from a wealthy businessman from Siberia, an uncompromising man named Sergei, to play the lead role of an impassive killer in a thriller set in the 1990s. Sergei offers Dimitri's agent a fee ten times higher than usual. They agree.
During filming, Dimitri is accidentally shot with buckshot. After surgery, he is ready to resume filming, but he is faced with an unexpected side effect: he now smiles constantly and expresses every emotion with loud laughter. Dimitri has no chance of stopping filming and “upsetting” Sergei, who knows exactly what the film is about.