Rafimir has just taken over as head of a rural settlement in Bashkortostan, and already he's forced to answer a hundred calls a minute from worried citizens. Literally everything needs to be fixed, but the budget is tight. So he decides to participate in the "Sober Village" competition, which has been held in the republic since 2011. Contenders for a substantial cash prize must reduce alcohol consumption among the villagers and demonstrate that they have plenty of other entertainment options. However, Rafinir will have to fight not only alcoholism, because the energetic Laysan, the head of another village, who is ready to do anything for the well-being of her residents, also enters the race.