The short animated film is based on the author's artistic story of the famous Ural poet and writer Alexander Kerdan about a button from the frock coat of the merchant Fedorov, who once lived in the Urals. A story about goodness, about purpose in life. Through a simple and understandable character - Button - the project team will immerse the viewer in the atmosphere of the past, the Ural craftsman and make him think about the present.