Arseni KAYDATSKY
Арсений КАЙДАЦКИЙ
Arseni KAIDATSKI
Russia, 2026, 29mn 
documentary, serial
The Pop Virus
▪ ▪ ▪ ▪ ▪ ▪ ▪

Вирус попсы

 

 Le Virus de la pop

 Virus popsy

 
Directed by : Arseni KAYDATSKY (Арсений КАЙДАЦКИЙ)
Writing credits : Arseni KAYDATSKY (Арсений КАЙДАЦКИЙ)
Cinematography : Yuri ERMOLIN (Юрий ЕРМОЛИН)
Produced by : Karina SHARAFUTDINOVA (Карина ШАРАФУТДИНОВА)
Production : Azbuki
 

Plot synopsis
A journey through the history of the biggest musical hits of the 90s and early 2000s, which, decades later, have unexpectedly been given a new lease of life and have once again conquered the charts, social media and the hearts of millions of listeners. Each episode is dedicated to a single iconic song — from its creation and resounding success in the past to its modern rebirth in the era of streaming, covers and viral trends. Why are old hits becoming the soundtracks of a new generation once again? Is it possible to predict which song will go viral years later? And how does music help bridge the generation gap, uniting those who grew up in different eras? The project features Basta, Alliance, Uma2rman, Shura, Sultan Laguchev, Antokha MC, Sergey Vasyuta, Kamazz and other artists whose songs live on in the hearts of their fans. Viewers can look forward to exclusive interviews, rare archive footage, stories behind the creation of legendary tracks, and candid conversations about the price of popularity, fame, and the rebirth of hits.
 

Selected in the following festivals or events :
- PILOT. Russian Series Festival, Ivanovo (Russia), 2026