Vlad, a very popular blogger, tries to attract attention to his concert in an original way: he puts it up for auction. The lot is immediately won by the son of a wealthy businessman. Vlad is now obliged to entertain Boria for an entire week. All his attempts to break the contract are met with colossal penalties, and Vlad then decides to drive Boria crazy and turn his life into a video. In response, Boria imposes ever more numerous new challenges on him.
