Russia / USA, 2011, 120mn 
Colour, fiction
Generation P
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Generation П


 Génération P

 Generation P

Russian subtitle : Поколение П
Directed by : Viktor GINZBURG (Виктор ГИНЗБУРГ)
Writing credits : Jina GINZBURG (Джина ГИНЗБУРГ), Viktor GINZBURG (Виктор ГИНЗБУРГ)
Based on Victor Pelevin's roma Generation P
Vladimir EPIFANTSEV (Владимир ЕПИФАНЦЕВ) ...Tatarski
Mikhail YEFREMOV (Михаил ЕФРЕМОВ) ...Azadovski
Andrey FOMIN (Андрей ФОМИН) ...Morkovin
Aleksandr_2 GORDON (Александр_2 ГОРДОН)
Aleksandr GORDON (Александр ГОРДОН)
Sergey MURZIN (Сергей МУРЗИН)
Andrey PANIN (Андрей ПАНИН)
Aleksey PODOLSKY (Алексей ПОДОЛЬСКИЙ) ...Aleksey
Cinematography : Aleksey RODIONOV (Алексей РОДИОНОВ)
Produced by : Viktor GINZBURG (Виктор ГИНЗБУРГ), Jina GINZBURG (Джина ГИНЗБУРГ)
Production : Rum (РУМ)
Film revenue in Russia : 4.4211 million dollars
Release date in Russia : 14/04/2011
Sites : Allociné, IMDb
VOD or DVD release in France : 2017-03-18, Site

Awards :
Special mention Karlovy Vary International Film Festival, Karlovy Vary (Czech Republic), 2011
Audience Award Sputnik nad Polska, Warsaw (Poland), 2011

Plot synopsis
After the break-up of the USSR Moscow opens its doors to foreign investors: finding a career is primarily a question of making clever use of an opportunity. Babylen Tatarsky starts out as a tobacconist, but an encounter with a former classmate leads him to the world of advertising. Pepsi Cola, Sprite, Parliament cigarettes – such products need to reach the consumer fast. Babylen turns out to be good at his job, and he gradually finds his way into the kind of PR which serves to promote not only goods, but people in social roles as well. In addition to the gloss of success, however, he is also driven by his passion for Near Eastern mythology, an experience heightened through use of hallucinogenic substances. This open-handed adaptation of Victor Pelevin’s cult postmodern novel caused a major stir after its screening in Russian cinemas. One reviewer declared: “This film successfully blows your mind.”

Commentaries and bibliography
Cinéma russe : Génération P, McDonald’s & Coca-Cola, Annie RUTHERFORD,, 2012
Les 11 meilleurs films russes de 2011, Maria FADEEVA, RUSSIA BEYOND, 2012
Viktor Ginzburg et la génération Pepsi : plein gaz en Russie [A propos notamment du film Génération P], Veronica DEVIA,, 2012
Поколение первое, десятое, сотое… "Generation П", режиссер Виктор Гинзбург, Katerina TARKHANOVA, Искусство кино, 5, 2011
Viktor Ginzburg : Generation P (2011), Anthony ANEMONE,, 2011

Selected in the following festivals or events :
- VOD or DVD release in France of the film:, Different cities (France), 2017
- Russian film symposium. University of Pittsburgh, Pittsburgh (USA), 2013
- Hong-Kong International Film Festival, Hong Kong (China), 2012
- Europe around Europe, Paris (France), 2012
- Festival of Central and Eastern Film , Wiesbaden (Germany), 2012
- Tromso International Film Festival : TIFF, Tromso (Norway), 2012
- Sputnik nad Polska, Warsaw (Poland), 2012
- Göteborg International Film Festival, Göteborg (Sweden), 2012
- Miami International Film Festival : MIFF, Miami (USA), 2012
- Santa Barbara International Film Festial : SBIFF, Santa Barbara (USA), 2012
- Palm Springs International Film Festival, Palm Springs (USA), 2012
- Toronto International Film Festival, Toronto (Canada), 2011
- Karlovy Vary International Film Festival, Karlovy Vary (Czech Republic), 2011
- Tallinn Black Nights Film Festival : PÖFF, Tallinn (Estonia), 2011
- Russische Filmwoche in Berlin, Berlin (Germany), 2011
- Haifa International Film Festival, Haifa (Israel), 2011
- Sputnik nad Polska, Warsaw (Poland), 2011
- Moscow International Film Festival (MIFF), Moscow (Russia), 2011
- Open Russian Film Festival Kinotavr, Sochi (Russia), 2011
- International Film Festival Tarkovski, Ivanovo (Russia), 2011
- Russian Film Festival, London (United Kingdom), 2011

Photos and videos