Year 1962. Tatiana, who came to conquer the capital, was not admitted to the textile institute. The reason is not Tatiana's lack of talent (she is a born seamstress) but the tragic biography of her father. By the law of chance she finds a job in the Hundredth section reserved for the elite of Soviet society in the La Capitale store. For Tatiana the work in the Hundredth section is a chance to realize her dream: to become a famous stylist and conquer the world capital of fashion, Paris. But on the way to professional Olympia stands Volodia, a young man from the nomenklatoura. They fall in love with each other but the presence of Volodia's fiancée complicates the situation a little. Tatiana is faced with a difficult choice where the slightest imprudence can make her lose both love and her reputation and her dream.